As More Workers Go Solo, the Software Stack Is the New Firm | Andreessen Horowitz

The lack of professional infrastructure available to support creator led, solo media companies either pushed people back inside the four walls of a company, capping both their creative flexibility and upside, or forced them to try to build their businesses on top of platforms far more incentivized to deliver a network (which, of course, has value) ... See more

The notion of the “organization man”—a term popularized by William H. Whyte’s seminal 1956 book that describes the subsuming of individual agency in service of a large corporation—is giving way to the rise of “micro-entrepreneurs,” or free agents, creators, freelancers, and independent workers who utilize digital platforms to make a living by lever... See more

We've seen a collective stirring around redefining work through the creator economy and platform economy, which offer individuals the flexibility and autonomy to discover demand for their gifts. The last generation of innovation in platforms accelerated the inevitable rise of a globally distributed workforce. Companies now recognize that, without a... See more

The rapid development of platforms and services that empower individuals to build a business around themselves is a major one. Top talent wants more control and ownership over their work, having options to transcend their reputation and financial success from a parent brand.

This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting rela... See more

New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition. In the process, they’re fueling a new model of int... See more