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A point of view is not meant to be the headline of a Web site or the tag line on business cards. It’s not meant to explain the company’s entire value proposition. It is meant to get people thinking and talking.
Lois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
“I think that instead of the Brand, we should figure out the Purpose of Airbnb and its community. There clearly is a huge and vital community of Hosts, Guests and Employees. Let’s figure out what role Airbnb plays in their lives and why they are committed to it. If we can do that, then it will be much easier to figure out what Airbnb’s Brand is. Bu... See more
Douglas Atkin • How Airbnb found its Purpose and why it’s a good one.
A company is a cathedral built to shelter an idea that might be true.
Ben Orenstein • Tweet
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