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Should we rid ourselves of any notion of campaign? If constant articulation is how a brand becomes defined in the world, then brand communications must be a litany of live, lightly filtered communications that flow unhindered into the world.

john v willshire • The Dialogic Brand

What is Brand?

David Cramer cra.mr

humans were here | Are.na

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What I’m pointing out is that that at some point you’ll need to decide which matters more: purpose or growth

Baron Sauvage • Byron Sharp, Brand Purpose and the Tyranny of the Majority

New on Are.na Editorial ** Elan Ullendorff with a primer on How to Escape the Algorithm https://www.are.na/editorial/so-you-want-to-escape-the-algorithm

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