Make yourself unnecessary to the running of your business.

You can't please everyone, so proudly exclude people.

Starting small puts 100 percent of your energy on actually solving real problems for real people. It gives you a stronger foundation to grow from. It eliminates the friction of big infrastructure and gets right to the point. And it will let you change your plan in an instant, as you're working closely with those first customers telling you what the

Don't waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response.

Starting with no money is an advantage. You don't need money to start helping people.

Success comes from persistently improving and inventing, not from persistently doing what's not working.

Success comes from persistently improving and inventing, not from persistently doing what's not working.

The coolest people I meet are the ones who find me through something I've written. So if you made it this far, please go to http://sivers.org/a and email me to say hello. I get really inspired by people's questions, so feel free to ask me anything, or just tell me what you're working on. I'm glad to help.

that felt really incongruent with my mission to make people smile. I knew could do better. So I took twenty minutes and wrote this goofy little thing: