You can't please everyone, so proudly exclude people.

No matter which goal you choose, there will be lots of people telling you you're wrong. Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.

After reading the whole thing, I felt like saying things my old voice teacher would have said: “OK, make a plan that requires only $1000. Go!” “Now make a plan for ten times as many customers. Go!” “Now do it without a website. Go!” “Now make all your initial assumptions wrong, and have it work anyway. Go!” “Now show how you would franchise it. Go!

Like most people, I had no idea what to charge for my service. So I went to the local record store in Woodstock, where they had some local musicians' CDs on the counter. I asked the woman at the store, “How does it work if I sell my CD here?” She said, “You set the selling price at whatever you want. We keep a flat $4 cut. And we pay you every week

If you're not saying “HELL YEAH!” about something, say “no.”

Business is not about money. It's about making dreams come true for others and for yourself.

The coolest people I meet are the ones who find me through something I've written. So if you made it this far, please go to http://sivers.org/a and email me to say hello. I get really inspired by people's questions, so feel free to ask me anything, or just tell me what you're working on. I'm glad to help.

Don't waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response.

Starting small puts 100 percent of your energy on actually solving real problems for real people.