Anything You Want

If you want to be useful, you can always start now, with only 1 percent of what you have in your grand vision. It'll be a humble prototype version of your grand vision, but you'll be in the game. You'll be ahead of the rest, because you actually started, while others are waiting for the finish line to magically appear at the starting line.

ideas are worth nothing unless they are executed. They are just a multiplier. Execution is worth millions.

No matter which goal you choose, there will be lots of people telling you you're wrong. Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.

If you're ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.

You have to just do whatever you love the most, or you'll lose interest in the whole thing. On a similar note, people also assume that you want to be big big big—as big as can be. But do you, really?

Steve Blank: No plan survives first contact with customers.

It's counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they'll tell everyone.

Starting with no money is an advantage. You don't need money to start helping people.

Make yourself unnecessary to the running of your business.

Business is not about money. It's about making dreams come true for others and for yourself.