Anything You Want

ideas are worth nothing unless they are executed. They are just a multiplier. Execution is worth millions.

Like most people, I had no idea what to charge for my service. So I went to the local record store in Woodstock, where they had some local musicians' CDs on the counter. I asked the woman at the store, “How does it work if I sell my CD here?” She said, “You set the selling price at whatever you want. We keep a flat $4 cut. And we pay you every week

Never do anything just for the money.

No matter which goal you choose, there will be lots of people telling you you're wrong. Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.

You need to know your personal philosophy of what makes you happy and what's worth doing.

Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Even if you want to be big someday, remember that you never need to act like a big boring company.

Starting small puts 100 percent of your energy on actually solving real problems for real people.

Make yourself unnecessary to the running of your business.