Anything You Want

If you're ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.

Success comes from persistently improving and inventing, not from persistently doing what's not working.

Even if you want to be big someday, remember that you never need to act like a big boring company.

Never do anything just for the money.

Business is not about money. It's about making dreams come true for others and for yourself.

You need to know your personal philosophy of what makes you happy and what's worth doing.

You can't please everyone, so proudly exclude people.

After reading the whole thing, I felt like saying things my old voice teacher would have said: “OK, make a plan that requires only $1000. Go!” “Now make a plan for ten times as many customers. Go!” “Now do it without a website. Go!” “Now make all your initial assumptions wrong, and have it work anyway. Go!” “Now show how you would franchise it. Go!

Don't waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response.