Starting with no money is an advantage. You don't need money to start helping people.

No matter which goal you choose, there will be lots of people telling you you're wrong. Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.

Even if you want to be big someday, remember that you never need to act like a big boring company.

It's another Tao of business: Set up your business like you don't need the money, and it'll likely come your way.

Starting small puts 100 percent of your energy on actually solving real problems for real people. It gives you a stronger foundation to grow from. It eliminates the friction of big infrastructure and gets right to the point. And it will let you change your plan in an instant, as you're working closely with those first customers telling you what

If you're ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests.

When you build your business on serving thousands of customers, not dozens, you don't have to worry about any one customer leaving or making special demands. If most of your customers love what you do, but one doesn't, you can just say goodbye and wish him the best, with no hard feelings.

Success comes from persistently improving and inventing, not from persistently doing what's not working.

Never do anything just for the money.