Anil Dash (@anildash.com)
bsky.app
Anil Dash (@anildash.com)
I know this offends our sensibilities as experts, artists, and creators. We want so badly to believe if we just create something good enough, people will seek it out. It feels wrong that we should have to promote ourselves constantly. But I’m here to tell you there’s no way around it. To maximize your potential, you must do marketing.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
When a person is determined to not just succeed but to do work that matters, the world makes room for such ambition.
Jeff Goins • The Art of Work: A Proven Path to Discovering What You Were Meant to Do
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
good stuff happens when you leverage your practice and grunt work into calculated leaps.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Then you grow your skills. You learn in public. You share things on a website. In a newsletter. Etc. Not so you can become some blow-hard “influencer”.