Wearables — including smart watches, rings, eyewear and bands — are the fastest-growing accessory category, with growth of 8.3 percent per year since 2022, set to continue at 9 percent annually to 2028.
Consumer adoption of smart watches is high, with the category representing 35 to 40 percent of watch market volume, while smart eyewear and smart
Self-optimization as status symbols: As you can see from the prevalence of Oura Rings, Hatch alarm clocks, Bala Bangles, self-tanning products, and elaborate skincare routines, Gen Z has internalized wellness culture as identity. These items are all functional, sure, but they also indicate to their peers that they’re the kind of person who “invests... See more