Gen Z continues to mine Y2K and early-aughts aesthetics impossibly hard (Victoria’s Secret, Uggs, Hunter boots), but eventually they’ll run out of millennial trends to resurrect. I’m curious to see if they’ll then reach back to the ‘90s (or even earlier?) or if they’ll start nostalgizing their own pandemic-era experiences.

Self-optimization as status symbols: As you can see from the prevalence of Oura Rings, Hatch alarm clocks, Bala Bangles, self-tanning products, and elaborate skincare routines, Gen Z has internalized wellness culture as identity. These items are all functional, sure, but they also indicate to their peers that they’re the kind of person who “invests... See more