To quote Fight Club again, “We buy things we don’t need, to impress people we don’t like.”

I never enjoy the process of buying anything, but I get the impression that most Americans love it. What The Sims suggests is that buying things makes people happy because it takes their mind off being alive. I would think this would actually make them feel worse, but every woman I’ve ever dated seems to disagree.

The cultural emphasis on endless consumption deflects attention from spiritual hunger. We are endlessly bombarded by messages telling us that our every need can be satisfied by material increase. Artist Barbara Kruger created a work proclaiming “I shop therefore I am” to show the way consumerism has taken over mass consciousness, making people