André Chaperon

When incentives are tethered to status and gaming attention as the mechanism for building an audience, we have a serious fucking problem.

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).

Yet, the hidden machinations behind everyone’s favorite social media and search platforms are engineered to exploit our primal instincts for validation, status, and mimetic desires (adopting or pursuing preferences and aspirations based on the influence of others rather than our intrinsic motivations), morphing into a manipulative force that feeds ... See more