Ambani Wedding Puts 'Crazy Rich Indians' in the Spotlight - WSJ
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Ambani Wedding Puts 'Crazy Rich Indians' in the Spotlight - WSJ
Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.
Ana Andjelic • The flex commerce era 💪
Not long ago, wearing real fur was a signal of wealth and status. Now, it’s a signal of ignorance. In contrast, fake fur is inexpensive, but it displays status lent by awareness about climate crisis and importance of sustainability.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Of course, Rhode’s beachside fantasy is far from an outlier. J.Crew’s recent Puglia activation and Reformation’s Ref-in-Residence getaways — as well as the booming resort pop-up economy that Bloomberg reported on last week — reflect how influencer marketing is evolving to be more immersive. Immersive, as a strategy, works! But against the backdrop ... See more