Ambani Wedding Puts 'Crazy Rich Indians' in the Spotlight - WSJ

These irrational norms have resulted in today’s wedding industrial complex, a staggering $70 billion industry full of event planners, DJs, food caterers, photographers, etc. that can be hired to build the infrastructure of your dream day. Greedy corporations have gamed our desire for social status, and have successfully disguised weddings to be rat... See more

The Chinese couple, based in New York City, was asked to showcase via Taobao Live a $43 million townhouse on the Upper East Side. They had more than 110,000 people tune in to their first livestreaming event, where they strolled the multilevel building and pointed to key features and tested amenities. Afterward, they received 43 inquires from Chines... See more

However, when people remark on how ridiculously expensive their weddings were, we feign surprise but ultimately accept that it’s “just the way these things work.”

The average wedding in the United States costs over $30,000. I don’t know about you, but given that median salaries in the U.S. is a little under $45,000, that sounds completely fucking nuts.

Some charge a monthly fee to become a “Close Friend” on Instagram, while others are trialling WeChat’s new paywalls. In effect, content quality is becoming a focus.

“Nouveau riche” industrialists began to buy their way into high society, and existing aristocratic elites, battling economic upheaval, were unable to guard against this pecuniary emulation. 

I recently stumbled upon this documentary about the “New Millionaires in Germany,” which included one of the Elevator Boys from TikTok. He said that he makes around 100k a month now but acknowledged that he was able to reach this point because his dad works in investment banking.

Earlier this year, Wei, known as Viya, used Taobao to sell a commercial rocket for 40 million yuan, or $5.6 million. The hashtag #WeiYaSellsARocket went viral on the Chinese social platform Weibo after the incredible feat.