Begin to Think About: Whether you are paying attention to your existing customers or to just your potential customers Whether you could make your business better (however you define that) instead of just making it bigger Whether your business really needs scale to succeed Where the upper bound to that scale might be, the place where profit and enjo

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resilience, driven by a desire for autonomy and, on most days, enjoyment. In other words, by scaling down every aspect of my life, I realized this was how I had successfully built my business all along. I had benefited immensely by resisting the typical avenues of growth and business expansion. (Hey, I was able to move to the woods on an island.) A

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