Hyperlink is attempting to build tools for a new kind of project management!

Think about projects that feel like adventures. Projects where you discover what you're making as you go. Projects that evolve and even generate new projects along the way. Projects that feel like play.

We want to support creative project-making based in emergent discovery,... See more

There are a few concepts or fundamentals that we have explored in this project. One, as Matthew touched on, is containers: time-bound, spatial, experiential containers [such as “scope,” which outlined the end goal of the entire project for clear mission alignment, and “teams,” which detailed strategies for groups of people with different creative... See more

As Kaave puts it, it’s a place where staff aim to “understand the chaos in the world, see patterns in that and put those trends into a new context”, while Simon says they “have an outside-in view on [IKEA] and our role is to challenge them and inspire new perspectives”.

Level up your

prompt management

Collaborate, version, and test with PromptHub. Keep your prompts organized and leverage top-tier templates to streamline your process.

Anyone at MSCHF—from the four-person design team to the chief legal counsel, who practiced law with Obama in Chicago—can suggest what to build next. They’ll enter the idea into a Google document. A central brain trust of five people, consisting of Whaley and the four other founding members who joined in 2019 (including Wiesner), reviews the ideas... See more