As Kaave puts it, it’s a place where staff aim to “understand the chaos in the world, see patterns in that and put those trends into a new context”, while Simon says they “have an outside-in view on [IKEA] and our role is to challenge them and inspire new perspectives”.
It doesn’t ‘design’ any products – it just designs ‘ideas’The self-titled “future living lab” is interested in both imagining and practically workshopping concepts that will improve people’s wellbeing.
“What we do is we design concepts… systems [and] movements,” says Kaave. “Sometimes the output is tangible, but I think we see mostly Space10’s role as, ‘How could we design concepts that will make IKEA relevant in the future?’ And that could go beyond furniture.”