Always remain focused on how you can help organisations and focus on the outcomes and results they want, or the problems they need fixing, rather than just communicating a list of services your Agency can deliver.

There has been a real shift in focus from profit to purpose, hierarchies to flat structures, from organisations that are more directive and controlling to ones where autonomous empowered work forces are in place.

Fame clients want you to help them look good in their job.

Telling customers up front to expect certain challenges at certain stages, means there are no surprises.

we would ask you test out the 30/30/30/10 inbound lead generation method, outlined further on. UNDER THE BONNET Let’s be clear from the outset; our intention is not to answer your client's briefs, help you deliver ideas, create an award-winning creative campaign or help you innovate a new product or service for a client!

make a list of the things you enjoy doing and let's see how we could combine meeting people with common shared interests.

problem with chasing unrealistic sales targets is that, as you constantly miss them, your business starts to lose confidence

It's true that some Intellectual Property (IP) in a core product or service at the heart of your offering can help your business valuation, but more than often it's an unnecessary distraction to your business focus, and one which may complicate a potential exit.

There is no question that the Agencies, who have some form of sales culture underpinning their business, grow the fastest. However there is a balance to strike as you grow your Agency. The slowest growing Agencies tend to only focus on their client base which, on the one hand means that they tend to have the highest quality work, on the other it