One goal of these hyper-personalised gardens is deep contextualisation. The overwhelming lesson of the Web 2.0 social media age is that dumping millions of people together into decontextualised social spaces is a shit show.

What happens when two disparate communities clash? What happens when arguments happen online, and people are saying things that the other completely doesn't understand? What happens when the two parties arguing don't even know how deeply they are misunderstanding the words being used? Can we ever rebuild the tower?

The true influence of Post Internet People on general internet socialization was both more subtle and more important than simply a shiny new social networking site. By joining the social internet after their parents were already there, they faced an especially dire version of “context collapse.” This is danah boyd’s term for when people from all

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