While venture capital and affiliate marketing have traditionally been thought of as playing in two very different domains – the former being associated with unicorns or ‘venture scale businesses’ while the latter has become nearly synonymous with ‘lifestyle businesses’ – some of the most disruptive companies of the next decade could emerge through... See more

OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers,... See more

It’s increasingly difficult for brands to earn media. A growing number of them are reporting on the compounding effects of a loss of revenue due to decreased affiliate sales. This will force more brands to redirect resources to other forms of creative marketing.