Aesthetic–usability effect
In 2011, Sangwon Lee and Richard J. Koubeks showed that the effect of aesthetics factor on pre-use preference was significantly different based on cognitive styles.[2] There were significant differences in the pre-use preference of the changing aesthetics but not between the two types of cognitive styles of the test subjects. The same applied to th... See more
Masaaki Kurosu • Aesthetic–usability effect
This was surprising at first, but when you think of type as graphics, visuals. You can reason that even Wholist-Analytical and Visual-Verbal are both affected by by aesthetics.
participants making the do not buy decision made it much faster than those who decided to buy the product. The N100 amplitudes in the frontal region indicated that high–design-aesthetic products also attracted more attention from participants. Furthermore, High-aesthetic items produced more positive emotions than low according to the P200 amplitude... See more
Kaori Kashimura • Aesthetic–usability effect
the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model.