Adwords killed the web

People write Twitter threads and substacks but they are not getting the distribution. How many people will read their article depends on how big is their audience and **not** how well they've written or how well they have researched.

Substack, Twitter Revue, all these have eased up the production of content, you don't need to code and set up a newsletter logistics now, but your distribution is still broken, you still need an existing audience for the *reach.*

Even if you start building an audience it's a long and tedious process because you have to write well consistently for 6-12 months before anyone starts discovering you on, say Twitter.