Adwords killed the web

The challenge, or opportunity, for companies like Substack is to figure out how to help creators reach new audiences and grow without having to compromise on ownership. The aggregators of the early internet unlocked great power for creators through building central gathering places. We are doing the same with the Substack app and features—like Reco... See more

When Substack launched their reader web app last year, I thought it was interesting but faced an uphill battle. It’s really hard in today’s age of addiction to get people to habitually come to a new URL. That’s why blogs died and became reincarnated as newsletters.