Adwords killed the web

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)

The other day I started wondering whether there is a future in “ads” of the sort that lure bots to click through, rather than luring humans.

Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.

Social networks have become “the web” for many pe... See more

It seems to me, then, that the only long-term solution is to acquire customers directly, and to monetize them directly. The Internet is an efficiency machine, which means that closely related objectives, a la publishers seeking to reach more readers and advertisers seeking to reach more customers, are not sufficient; content and business need to be... See more