Advice Gets Good When It Gets Specific

Once you know what category you’re competing in… Once you see where your style sits on the Writing Spectrum… Once you become aware of your Rate of Revelation… The only thing left to do is be the most specific writer in your chosen category. If you’ve ever found yourself on a company website that says, “We tell human stories,” then you know exactly

“Do what you love,” “Find your bliss,” “Be passionate.” All accurate—but totally un-actionable. I agreed with all the advice in theory, but I didn’t know what to change.