Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.

Hand in hand with the evolution of humans and their quintessential living space, brands today... See more

Performance art jolts excitement in the commercial luxury environment, enriching items with experiences, meaning, purpose and a commentary. It is also a riff on the blurring lines of reality (social, virtual, physical).