Accelerating Your Content Flywheel

How to make platforms successful? Prioritize the creators and help them earn more. This will incentivize them to create content (supply), which will further bring their fan base onto the platform (demand).

1. **If you want to build a new user-generated content platform or social network then the content has to be *extremely* light. The content creation AND consumption need to happen within seconds, not minutes.**

Viral growth builds on the power of networks to acquire users, often free of charge. Product-Driven Viral Growth Viral growth is deeply misunderstood—you might read the phrase and think, is this the same thing that happens when a funny video “goes viral”? Or maybe it makes you think of an ad agency organizing a clever stunt to share on social media

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Substack's primary growth loop is what we call a User Generated, User Distributed content loop within Advanced Growth Strategy program.