When I looked back to my upbringing, I discovered a remarkable theme. Whether among friends, at school or professionally, I was always the eternal optimist. I was the one who inspired everyone to believe they could do whatever they wanted. This pattern is my WHY. To inspire. It didn’t matter if I was doing it in marketing or consulting. It didn’t

If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?

Understanding what matters most to us and discovering who we might become, and then help as a result, is the real work of our lives. Understanding how our strengths and our stories change how others see themselves is the work we’re all here to do.