A Tale of Two Streets: Supreme vs Madhappy

The brand is built on the value of inclusivity: being cool is not about being in the know but about having open conversations, not about what you own but how you feel. And the Madhappy brand extends well beyond apparel to represent a lifestyle that is accessible, attainable, and relatable.

I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.

Enter Madhappy, a new streetwear brand with a vastly different spin on the community aspect of Supreme. Unlike Supreme, Madhappy is built on a platform that is the opposite of exclusivity. Its products are not what it sells but what it stands for: the clothes serve as an entry point, naturally shareable products built around the three anchors of co... See more