added by sari and · updated 2y ago
A Tale of Two Streets: Supreme vs Madhappy
- Another brand with this outlook (and an avid Gen Z following), is Madhappy, an “optimistic lifestyle label.” It was born out of a desire to create a brand infused with positivity and inclusivity—in stark contrast to the exclusive, aloof attitude of most streetwear brands.
from Real brands for real humans. by Aja Singer
sari added
For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of
... See morefrom Life After Lifestyle by subpixel.space
Keely Adler and added
- K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more
from After Authenticity by subpixel.space
Keely Adler added