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A Tale of Two Streets: Supreme vs Madhappy
If all you’re doing is getting dressed in the morning to look cool and it’s not coming from a culture that influenced your style then you’re just a character. If you’re dressed up like a skater, but you don’t skate – what are you? If you can just buy whatever you want, you haven’t really earned much.”
Brendon Babenzien Talks Noah & Changing the Culture With Supreme
One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to... See more
Evan Armstrong • The Art of Scaling Taste
One of the most misunderstood things about Supreme and its success is that for many, Supreme is strictly economic: it is the best, most consistent way to turn $60 and a morning of waiting in line into $120+. Today, that is easier than ever with Grailed being the watering hole for buyers and sellers.