A Strategist’s Go-To-Market Strategy Guide — rational vc

Every VC and executive has been trained to ask about and judge businesses based on their go-to-market and distribution strategy but perhaps they should start focusing on their stay-in market and retention strategy more deeply.

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more

Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more