WPP - Why is a Good Insight Like a Refrigerator?
Why is a Good Insight Like a Refrigerator? Because the moment you look into it, a light comes on.
WPP - Why is a Good Insight Like a Refrigerator?
That's when we need to call on words -provocative, allegorical words -to let in fresh air; to liberate the insight and give it immediate, self-evident potency.