WPP - Why is a Good Insight Like a Refrigerator?
I love this photo.
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
SCRAP_STRAT v 171
Simply put, an insight is a specific piece of information gleaned directly or indirectly from customers. It gives you a nuanced understanding of why customers do what they do. When pieced together, these insights answer crucial questions about your business, such as: What should I sell? Whom should I focus on? What makes my business unique? How can
... See moreLouis Grenier • Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.
APG Ltd • How not to Plan: 66 ways to screw it up
Big Idea has three components: It must articulate your unique point of view; It must convey what’s at stake; and It must be a complete sentence.