WPP - Why is a Good Insight Like a Refrigerator?
high-value advice, in general), is about insight .
Insight requires context, nuance, and judgment.
Insight requires context, nuance, and judgment.
- What are you trying to accomplish?
- What's your timeframe?
- What other constraints should I be aware of?
- Do you have more time to invest than money, or more money to invest than time?
- What do you love?
- What do you hate?
- What will you say you'll do?
- What will
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I love this photo.
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see... See more
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see... See more