I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".

"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so w... See more

I love this photo.

Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.

It is a photo taken of two women watching the Apollo moon landing on TV.

Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more