“A reader’s favorite subject is the reader.”
Derek Thompson • Hit Makers
Saved by Nicola Lombardi and
“A reader’s favorite subject is the reader.”
From the start, I always thought of my reader as an individual, almost as a friend. I still do. When I do that, the size of the audience is hardly important—I'm just thinking about the connection between me and that person.
Ted Gioia • I Give the Worst Writing Advice in the World
The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something. These weren’t articles about me—these were articles about you, the reader. These were pieces to get you thinking, to make you more productive, to help your life in some way. And it was because I was putting the reader first th
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Each person’s mind is hungry for different things (different nutritious things, at least), and each person’s big question will be different.
Packy McCormick • Long Questions/Short Answers Long Questions/Short Answers
When students talk about the books that light up their imaginations, it crystallizes why they love them—and gives others the chance to catch that enthusiasm.
Adam Grant • Hidden Potential
“Thinker’s High”: a rush of endorphins for consuming something that changes the way you see the world.
Eddie Yoon • Snow Leopard
The Best Benefit of All: Self-Regard