“A reader’s favorite subject is the reader.”
Derek Thompson • Hit Makers
Saved by Nicola Lombardi and
“A reader’s favorite subject is the reader.”
You are not the main character in your story. The reader is.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
From the start, I always thought of my reader as an individual, almost as a friend. I still do. When I do that, the size of the audience is hardly important—I'm just thinking about the connection between me and that person.
Ted Gioia • I Give the Worst Writing Advice in the World
The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something. These weren’t articles about me—these were articles about you, the reader. These were pieces to get you thinking, to make you more productive, to help your life in some way. And it was because I was putting the reader first th
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
It’s the perennial reader’s fantasy, the hope that the right book will magically spur strangers into intimate and telling conversations or elevate your standing in the eyes of people you already know.
Pamela Paul • My Life with Bob: Flawed Heroine Keeps Book of Books, Plot Ensues
