“A reader’s favorite subject is the reader.”
Derek Thompson • Hit Makers
Saved by Nicola Lombardi and
“A reader’s favorite subject is the reader.”
In silence, we took several novels and asked students to raise their hand when they felt their body viscerally respond in any way to what they were reading. At first, they thought we were crazy. But after some classes, we noted that with NYT bestsellers their hands had all gone up within the first ten pages. With non-bestsellers, this was not so of
... See moreJodie Archer • The Bestseller Code: Anatomy of the Blockbuster Novel
The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something. These weren’t articles about me—these were articles about you, the reader. These were pieces to get you thinking, to make you more productive, to help your life in some way. And it was because I was putting the reader first th
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