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A Quickstart Guide to Positioning
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
April Dunford • A Quickstart Guide to Positioning
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
Positioning.
Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book.
So what is it (and isn't)
First things first: forget everything you thought you knew about positioning.
It's not just a marketing tactic or a catchy slogan.
It's the very DNA of your busin... See more
Paul Syngx.comSTEP 10. Capture Your Positioning so It Can Be Shared
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char
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