Saved by Ted Glasnow and
A Quickstart Guide to Positioning
Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
I like to describe positioning as “context setting” for products.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Somewhere along the way, we have confused teaching people how to do positioning with teaching people how to write down positioning.