A Prompt from John Mulaney: How to Come Up with Better Ideas for Content in Less Time

Lastly, every time you sit down to write, I encourage you to ask yourself these three questions: “Does this idea fall within one of my three content buckets?” (If not, what can you tweak so that it makes more sense in the context of your library?) “Will this piece stand the test of time?” (If not, what can you change to make it less timely and more

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