As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”

Along those lines, this quote stopped me in my

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Yancey Strickler’s Nine Creative Meditations

1. To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.

2. You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.

3. Small is more rewarding than big -

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