A Letter to Young Creatives

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To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.

You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big -

It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary