Saved by Emilie Kormienko and
A jargon-free go-to-market strategy template
The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more
John Vrionis • Understanding the Modern GTM for early-stage founders
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
