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A jargon-free go-to-market strategy template
STRATEGY Your plan What Explain your project or business idea to a stranger. What problems does it solve or need does it meet? What are your goals for this project? Make a list of your strengths and weaknesses. What are your top three…
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Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
For most AI companies, an advantage in the go-to-market plan (GTM) will account for the majority of their success.
Tomas Pueyo • Generative AI: What Companies Will Win?
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
There must be an end-to-end go-to-market strategy about who we are selling to, the pricing, the packaging, how we will generate leads, and what skills we need to sell, and developing that strategy starts at the same time we begin developing the new product.”
Sean Gillispie • Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
It’s a separate exercise that will help you map, design, and assess the model of the business. You can find a link to a downloadable copy at BuyThenBuild.com. Go-to-Market Plan Remember that revenue driver? How do you plan to continue running a profitable business, how do you plan to grow the business, and why will it flourish under your leadership
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