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A jargon-free go-to-market strategy template
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
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Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four mos
... See moreHubSpot • The Proven Process for Developing a Go-to-Market Strategy [+Templates]
