Saved by Emilie Kormienko and
A jargon-free go-to-market strategy template
So much of the marketing advice found online is about worshiping complexity for the sake of complexity. I see so many complicated funnel diagrams sold by the bundle, as if you can just flip a switch and watch the customers come flooding in.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Your fancy product strategy docs are scaring away engineers.
@johncutlefish shared a simple "Plan on a Page" checklist that completely changed how I approach product planning.
No more 30-page docs that no one reads.
Here’s how to actually use it (in 2 minutes): �... See more
positioning, the messaging, and a winning go‐to‐market plan.