Co-creating a GTM strategy is part of a PM's job. But many PMs struggle with the basics. 5 core GTM principles with free frameworks and templates: (I couldn't believe it's all free) (1/12) https://t.co/JlCE4iET5w

The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize... See more

Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.