A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony: Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play high-quality music to avoid ambiguity. More features confuse people about their use and where to start. Less is more.

A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:


Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play high-quality music to avoid ambiguity. More features confuse people about their use and where to start. Less is more.

Saved by sari and

Jessica Livingston Founders at Work: Stories of Startups' Early Days