A good position
Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done
April Dunford • A quickstart guide to positioning
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
If it’s too generic, narrow the niche by being more specific in who you want to serve. If there are too few prospects, broaden the niche by loosening the requirements for someone to fit into the niche.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.