A golden lesson: aim for excellence
The key with more aspirational goals is to set expectations: Teams should know that hitting 70–80 percent of the goal counts as success, but that there will be great recognition and reward for exceeding those expectations.
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
what is our winning aspiration?—defines the purpose of your enterprise, its guiding mission and aspiration, in strategic terms. What does winning look like for this organization? What, specifically, is its strategic aspiration?
A. G. Lafley • Playing to Win: How Strategy Really Works
For example, “We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS. . . .” Bill’s a.m.b made the implicit explicit to all.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Every Olympian wants to win a gold medal. Every candidate wants to get the job. And if successful and unsuccessful people share the same goals, then the goal cannot be what differentiates the winners from the losers. It wasn’t the goal of winning the Tour de France that propelled the British cyclists to the top of the sport. Presumably, they had wa
... See moreJames Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Google CEO Sundar Pichai once told me that his team often “agonized” over their goal-setting process: “There are single OKR lines on which you can spend an hour and a half thinking, to make sure we are focused on doing something better for the user.” That’s part of the territory. But to paraphrase Voltaire: Don’t allow the perfect to be the enemy o
... See moreJohn Doerr • Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth
Are you after success—yours and theirs? Are you striving for achievement—yours and theirs?