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A Founder’s Guide to Community
Within a true PLC, the community enhances the consumers’ experience with the product and helps them reach their desired outcome in a faster, cheaper, more enjoyable, or more accessible way. Community can also be a competitive advantage for startups as they build and improve their products.
Stephen Wemple • How Entrepreneurs Can Build Product-Led Communities
I’ve been seeing lots of community-focused companies, founders, and initiatives try to build a community exactly the wrong way, by putting everyone in the same forum, and adding members to it over time, expecting the community’s value to scale linearly.
Linus Lee • A cellular theory of communities | thesephist.com
— Jayvee Nava, VP of Community at Peloton