A flash that says it all…

This quest also addresses a very contemporary phenomenon: nowstalgia. We strive to preserve the present at all costs, but in this obsession, we miss the essence of it. By framing and filming, we’re already living in the nostalgia of a moment we haven’t taken the time to feel.

In this world where we seek to immortalize everything without ever knowing what to hold onto, this Polaroid invites us to reflect.