Saved by Sam Blumenthal
A Comprehensive Guide to Live Stream Shopping
Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.
Azoya • Selling DTC in China via Cross-Border E-Commerce 2022
While the shopping habits of different cultures may differ, younger consumers, regardless of where they live, are similar in how they use social media to connect. Livestreaming taps into that trait because, unlike the shopping channel model, it gives viewers the ability to have a two-way conversation with the host, said Alessandro Bogliari, co-foun... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Chinese social-commerce apps like Douyin (Tiktok in China) or Xiaohongshu are closer to what Curator-led retail experiences could be. Verified influencers are able to list or tag products sourced from wholesale sites like Taobao or JD.com, and followers can check out directly on the streamer's page. Douyin, which has about 300M daily active users, ... See more
Tara Tan • The Curator Economy: A Retail Revolution (Part II)
Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread. On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livest... See more