A Comprehensive Guide to Live Stream Shopping

Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shop... See more

Studies show that friends and family are still the most trusted sources when it comes to making purchasing decisions, with consumers more likely to buy a product they have experienced. Up against this kind of scrutiny, it is important for brands to select a host with a proven following and high engagement rates, and up to the influencer to promote ... See more

Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. This interconnected economy of services means that live stream shopping is simply an extension of the existi... See more