A Chat With The King of Music: An Interview With Daniel Ek

“Part of what we want to do is not just create a model of how audio can be transformed,” she said, “but also make a push forward for creator-driven culture so that this culture isn’t being shaped by the platforms and technologists, but the artists and creatives and talent.”

The music industry is one that has never ceased to have a need(s) for revamping and improvement. It is interesting to see that Goldberg, and I am sure many others, had the vision for a better future back then. Today, we are still grappling with ways to allocate more resources to music creators and incentivize fans but is not an easy task.

“We can’t rest on our laurels. We believe the market we’re going after is audio. That adds up to 2-3 billion people around the world who want to consume some sort of audio content on a daily or weekly basis. If we’re going to win that market, we’d have to be at least a third of it. We have somewhere between 10-15x of where we are now of opportunity... See more