Spotify's missing money-maker is artist-to-fan messaging

As we shift to an experiential culture where our possessions are digitized and its our interests that define us, people want to feel closer to the creators they love. Artist-to-fan messaging could bring the whole life-cycle from discovery to affinity to real monetization beyond the royalties all within one green and black app.

Creating ways to connect with listeners could offer Spotify a way to combat the enduring narrative that it’s screwing over musicians.