A branding exercise
In the process of developing your brand, we are very keen to start exploring what good your brand will do: What do you want to be remembered for? ………………………………………………… ………………………………………………… ………………………………………………… …………………………………………………
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
A brand is a shorthand for the customer’s expectations. What promise do they think you’re making? What do they expect when they buy from you or meet with you or hire you? That promise is your brand.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze
... See moreMarcus Collins • For the Culture
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more