A branding exercise
A brand is a shorthand for the customer’s expectations. What promise do they think you’re making? What do they expect when they buy from you or meet with you or hire you? That promise is your brand.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
A simple guide to brand marketing Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behavior of your executives, and even the kind of packing peanuts you use—all of it is a form of marketing your brand. You can’t measure it. You
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Brand is your story, your core purpose, and your customer promise. Brand is your reputation—which ultimately lives in the minds of your customers. Brand is what your customers say it is, not what you say it is, but you can shape and influence it through intentional actions. A clear, consistent brand will shape your business, guide your investments,
... See moreMaria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Drew Spencer Leahy 🥜 on LinkedIn: Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose… | 80 comments
Drew Spencer Leahy 🥜linkedin.com
Do you have a slogan or positioning statement or remarkable boast that’s actually true? Is it consistent? Is it worth passing on?