A branding exercise
BRANDS INVITE THE RECOGNITION THAT GREAT THINGS ARE USUALLY NOT DONE BY INDIVIDUALS ACTING IN HEROIC ISOLATION. AT SOME POINT EVERY GOOD IDEA, EVERY IMPORTANT INSIGHT, SHOULD GO THROUGH THE PROCESS OF BECOMING A BRAND. BECAUSE THIS JUST MEANS IT WOULD WIDEN ITS POWER IN THE WORLD AND OTHER PEOPLE CAN JOIN IN. THE WORLD IS IN GREAT NEED OF BETTER BR
... See moreAnne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
A brand is a shorthand for the customer’s expectations. What promise do they think you’re making? What do they expect when they buy from you or meet with you or hire you? That promise is your brand.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col
... See moreMarcus Collins • For the Culture
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
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