7 More Things, This Time About Persuasion
So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audi
... See moreDan Heath • Made to Stick: Why Some Ideas Survive and Others Die
Four Seconds: All the Time You Need to Replace Counter-Productive Habits with Ones That Really Work
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In crafting triggers to try out, the set of six principles of persuasion that Robert Cialdini presents in his book Influence are also invaluable. We mentioned one earlier, in discussing his insight that once people take an action of whatever kind, they are more inclined to take that action again. Here is the full set: Reciprocity—whereby people are
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The ability to speak continuously with confidence is a talent of sorts. But, over the course of my working life, I found that the colleagues who had the most impact on meetings, and whose careers advanced with the greatest velocity, were those who restricted themselves to fewer and better statements; more concise and memorable observations; more th
... See moreJim Carroll • Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog
Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
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