to complete each of these projects to your standards? Do you really have enough hours in the day to do everything on this list? Or have you already subconsciously decided to forgo other activities like socializing or working out? Pretend you are helping a friend out and be brutally honest with yourself.

The need to make trade-offs is yet another idea that runs counter to popular thinking, and it does so in two ways. The first misconception is about trade-offs themselves. Managers tend to believe that “more is always better.” More customers, more products, more services mean more sales and profits. You can have it all. You can do both A and B. If