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forbes.comSaved by Jordan Bester
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Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
Greg Isenberg • The Fast-Foodification of Everything
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The work of building a great community goes much farther beyond simply moderating a Slack group. A great community needs regular events and meetups. They need ways for leaders to step up and invent their own traditions, create their own events, and run their own sub-groups. Leading a community requires making it easy for members to become advocates... See more
Linus Lee • The future of community: a future for communities | thesephist.com
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To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
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Rule number one for how to build great communities: put the success and value of your prospective members first.
Jono Bacon • People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
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Building community starts with finding a common thread that brings people together. Common experiences that the members of a community have had help define what a community is all about and make it possible for members to rely on one another for support. Companies who want to build these kinds of communities have to act small even if they aren’t. T
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Focus on building with the community, not just for the community. Building programs that reward participation, provide a sense of ownership and establish participation as a requirement to membership will instill a feeling of reciprocity and value within the community.
Marianna Gose Martinelli • What I Know About Community Building
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