As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more

If Algorithmic Modernism was focused on:

• Algorithmic success / max social marketing


• Templates


• Vibes


• Conspicuous provocation


• Optimization


• Attention


• Being online


• Conspicuous consumption


• Industry and consumerism

Then Post-Algo Design is focused on:

• Taste


• Humanism


• Romanticism


• Emotional depth


• Intimacy (see the Intimacy Economy)


• Going analog/Offline


• Nostalgia


• Privacy and

... See more

Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.