Your business is a direct reflection of your inner world. If you are plagued by self-doubt, your content will lack conviction. If you are terrified of judgment, your voice will be generic. If you are outsourcing your self-worth to likes and subscriber counts, you will burn out chasing metrics that will never fill you up.

The Guru Game thrives... See more

"This is how you build a successful business," we're told. "This is how you write converting copy. This is how you structure your offers. This is how you show up online."

And we forget that there might be a path uniquely designed for us.

The conventional approach to business building starts with adopting proven models—following established frameworks, implementing standardized systems, and replicating what works for others. We're taught that success comes from following a clear roadmap created by those who've gone before.

But what if the most powerful business model isn't one you... See more